Regardless of whether this is your first time experiencing a personal training program, your first time with Shaping Concepts, or you’re a returning client, learn more below about what makes us different and how we’ve evolved and redefined personal training to better serve our clients.



To understand the true value of a personal trainer you have to experience working out with one personally.  At different times your trainer should function as your colleague, your coach, or your teacher. A trainer plans every minute of your workout.

All Shaping Concepts personal trainers hold degrees and additional certifications and training.  They also undergo a rigorous in-house training program where they become experts at helping people succeed.

During your workout session we work to not only give you direction but also explain the reasons behind our methods so you’ll know exactly what we’re doing and why.

Finally, and perhaps most importantly, we demand accountability. In order to bring about real change, we’ve found that people benefit most by having a personal fitness coach who is directly responsible for your success in the program.  They will demand accountability – not unkindly, but firmly – because it is necessary for success, and as we’ve already said, success is our business.

Because your personal trainer develops a workout plan and organizes each workout for you, all you need to do is come ready to work.  

Our purpose is to help our clients achieve and maintain optimal health and performance through a process that includes:

Goal focused professional fitness coaching, not just workouts and typical personal training

We are not like most personal training gyms that just focus on providing workouts. After studying our most successful clients who achieved significant body transformations, we discovered a common thread in goal clarity, accountability, individualized diet planning, and behavioral changes. Shaping Concepts is unique in that our programs include coaching in all these areas to best meet the needs of our clients.

Coaching that adjusts to your current needs and preferences, flexible and individualized

While many of our competitors simply offer personal training, our model is different in that we look to provide our clients with the level of coaching and hands-on attention best suited for their wants and needs at any given point in time. We understand these needs will change and evolve, which is why we provide several options of personal training programs to choose from.

TEAM approach with providing personal training for more support and better results

At Shaping Concepts we employ a team model of providing our clients with coaching and personal fitness instruction. Instead of being assigned to one specific trainer, our clients have the benefit of working with a team of fitness professionals best suited for their goals. By utilizing a team approach, we can simply provide more of the following benefits:

  • More FLEXIBILITY with scheduling appointment times...
    A lot of personal trainers provide you with set times for workouts and if you can’t make it in at your regular time, rescheduling can often be very difficult. At Shaping Concepts, we provide Flex scheduling so you can always schedule workouts at days and times that best fit with your busy schedule. With our unique TEAM® training model we can simply provide more availability for scheduling workouts than our competitors which helps our clients stay more consistent and see better results.  
  • More TIME when needed to get better results from your workouts...
    A lot of people aren’t seeing optimal results from personal training because there’s not enough time being spent with the workout. When the 30 minutes is up, their trainer moves on to the next client and they’re out the door. For our clients who simply need more training and time, we provide extended duration workouts at NO EXTRA CHARGE. Additional programming for exercises and cardio is provided with assistance from other coaches when needed. 
  • More ACCOUNTABILITY and support to help keep you motivated and on track...
    Let’s face it, having accountability is one of the main reasons people hire a personal trainer instead of going it alone. The problem is they don’t always get the level of accountability and support they were expecting. With our unique model of providing personal training you’ll have not just one trainer providing you with support, but rather a team of coaches dedicated to seeing you be successful. 
  • More PERSONALIZATION with your exercises and workout program design... 
    The dirty little secret in the personal training industry is most trainers are simply providing workouts NOT a program that includes individualized routines with built in progression to deliver optimal results. At Shaping Concepts, we believe that fitness professionals develop programs for their clients while personal trainers provide workouts. Each client has their own customized workout program design built around individual needs and goals. All trainers have access to our client’s programs that include their workouts, exercise limitations, records of weights used, etc. That means regardless of who is training you, you can be assured they’re following your individual program designed for the results you want. 
  • More PROGRESS MEASUREMENT to see how much and where you’re improving...  
    Far too many personal trainers provide little or no progress measurement except for the occasional weigh-in or body fat measurement. Getting feedback on your progress is extremely important as it can help keep you motivated so you stay the course. At Shaping Concepts, we provide our clients with monthly progress reports that includes feedback on how they’re improving in several areas related to their fitness training objectives. 
  • More DIET & NUTRITION COACHING to help you see better results...  
    Due to the lack of time issue most individual trainers have when moving from one client to the next, essential elements of coaching on diet and nutrition are often neglected. This is a big problem as diet habits can make or break results even from the best workout routines. At Shaping Concepts, we prioritize individualized diet coaching and utilize our teamwork approach to see that our clients get the necessary guidance and support they need to be successful.


Comprehensive Movement Assessment and Initial Screening

At Shaping Concepts we ensure the safety and effectiveness of all our personal training programs by incorporating an in-depth analysis and screening of movement patterns for our clients. This added step is essential with programming exercises that are truly personalized according to individual needs.

Hassle-Free Pausing of Programs When Needed

We understand that quite simply sometimes things come up that affect your ability to attend training sessions. For extended absences due to travel, illness, injury, etc., we provide the option for our clients to place their training program on hold until they’re able to resume a normal schedule. No need to worry about losing training sessions or having your package expire. 

On-Line / Remote Personal Training for When You’re Not With Us

While most personal trainers just provide workouts during scheduled sessions, at Shaping Concepts our programs are unique in that we provide our clients when needed with personalized routines they can do when traveling or exercising on their own. Through the use of the Trainerize® app for your smart phone or mobile device we can provide you with routines to do on your own regardless of the equipment you’ll have access to while away from our gym. 

Proven Track Record – We’ve Trained Over 3,000 Charleston Area Residents Since 2004!

Experience matters. As a locally owned business we’ve been established in the area for over 15 years providing professional personal training and fitness coaching to Lowcountry residents. The greatest testament to the effectiveness of our programs comes from those who have used our services. Check out our client testimonials and success stories to hear first-hand what our clients have to say about our programs.

30 Day Unconditional Satisfaction Guarantee

At Shaping Concepts all of our programs come with an unconditional 30-day satisfaction guarantee where if our clients don’t feel we’ve exceeded their expectations we will refund their investment for any unused portion of their package, no questions asked. 

Professional Fitness Coaches – Certified, Bonded & Insured

At Shaping Concepts we provide professional personal training. That means we’re fully licensed, bonded, insured, and all of our coaches have nationally accredited certifications or exercise science related college degrees. These things are very important when you’re entrusting the safety and care of your body to others. You’d be surprised the number of personal trainers and fitness training facilities that put at risk their liability and yours by failing to meet these standards. 

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PHONE: 843-971-8665


30 Day Unconditional Satisfaction Guarantee

Because we want you to absolutely love being part of Shaping Concepts!

"Shane, I've seen first-hand over the past year that a consistent program of burst training that combines strength and cardio with supportive nutrition has worked for me. I've gone from 29% to 16% body fat and increased 10.5 lbs of lean body mass. Your program absolutely works. I recommend your program for anyone over 40 that wants results."

Dave Coffman
Mt. Pleasant, SC

"Great workouts, adequate facility, great trainers, hardworking but friendly clientele, Mike is a very good trainer, very knowledgable, demanding but realistic, watches out for my safety without sacrificing gains, knows when to push and when to level off, a pleasure to train under and to be around."

Johnny Price
Mt. Pleasant, SC

"I love my Shaping Concepts total body transformation! It has changed not only my body but also my mindset. I never thought I would go from a size 10 to a 2! I have worked with personal trainers in Charleston in the past but what makes Shaping Concepts a cut above the rest is the relationship between food and exercise. Once my diet fell into place the body transformation followed closely behind."

Kristine McNaney
Mt. Pleasant, SC

"I have seen such great results with my personal trainer! In 4 weeks I lost 6 pounds and 2 inches off my waist! When I started I was coming from a pretty sedentary lifestyle but really wanted to make a change. The coaches are great at encouraging you to give your best all the time, and before you know you'll be addicted to exercise and look forward to your workouts!"

Annie Herring
Mt. Pleasant, SC

"As an older grandfather, I know it's important for my health to exercise, but I've found it impossible to do so on my own. About a year ago decided to try out Shaping Concepts and their unique personal trainer system. My personal trainer Colleen worked with me to design my own program and soon had me doing exercises I wouldn't dream of doing on my own - still wouldn't. I now consider Colleen and the team as my friends and just as important as my doctor, dentist, or any private golf club to which I might belong. Their system works and is now part of my lifestyle"

Arthur Richardson
Mt. Pleasant, SC

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