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Pepsi Special Is It Really The First Fat Fighting Soda?

Breaking news as Pepsi has just come out with a new soft drink that is being promoted as a healthy, fat fighting soda. If there ever was an oxymoron it’s the words “healthy” and “soda” being connected.

You won’t find this new Pepsi on the shelves, not yet at least, as it’s currently only being sold in Japan through Pepsi’s partner, Suntry Holdings Limited.

I suspect it’s only a matter of time before we see this product on the shelves in America, but the question is will the FDA approve of Pepsi’s claims that it’s healthy and helps prevent fat gain?

My hunch is this will be quite the challenge for Pepsi, but they’ll undoubtedly be looking to find a way to get it on the market as there’s a boatload of money to be made.

More after the jump…

So what makes Pepsi Special so special in the first place?

This new form of Pepsi contains dextrin, which is a dietary fiber. The claim is that with the added fiber, the Pepsi Special soft drink could suppress the absorption of fat and inhibit the rise in triglycerides after a meal.

We’re told that more fiber in the diet helps with weight management, so this should be a good thing right? Not so fast. We’re not talking about naturally occurring dietary fiber found in whole foods like fruits, vegetables, grains, and legumes.

The dextrin added to Pepsi Special is likely “manufactured” dextrin made from heating dry starch or treating plant starches with acid to produce a powder.

Adding manufactured dextrin to a soft drink will do NOTHING to improve digestion or suppress the absorption of fat. In short, this is nothing but a gimmick to get people to buy the soda by making them believe it will be “healthier.”

Seriously, let’s take a look at other ingredients like phosphoric acid, high fructose corn syrup, etc. You can’t add a manufactured fiber to a soft drink and all of sudden dress it up as health promoting soda. It’s like putting lipstick on pig.

Soft drinks will NEVER be beneficial for weight management. They are what they are, processed garbage.

All the clever tactics to make them low calorie, sugar-free, and appear “diet friendly” is nothing more than a smokescreen.

You can’t get around the fact the phosphoric acid depletes calcium from the body. Here’s a fat loss tip…you need calcium as it plays an essential role in the oxidation of fatty acids. Deplete enough calcium from your liver and you’ve literally handcuffed your ability to efficiently burn fat.

This doesn’t get a lot of attention as most people think of calcium as a mineral mainly associated with bone health. Make no mistake, calcium is an essential mineral for weight management as well.

Bottom  line, all soft drinks deplete calcium from the body and no amount of healthy ingredients added will change that.

While fiber typically adds a feeling of fullness when consumed with food or drink, I don’t expect those who drink Pepsi Special to experience this. If anything, it’s more likely to promote bloating and gas. Yea that sounds like fun!

Don’t be fooled by these silly claims folks. Processed food and drink manufacturers will continue to find more and more ways to position their products as being “healthy.” Market share and revenues are on the line as the public becomes more aware of all the little tricks they use.

If you want to drink sodas that’s your business. Just don’t expect them to be helpful or even neutral with fat loss. Kicking the soft drink habit is one of the best things you can do for long-term weight management.

At the end of the day there’s absolutely nothing in them that can provide even a speck of nutritional value to your body.

Mark my words, the next big ploy will be to add vitamins and mineral into soft-drinks like Pepsi and Coca-Cola. That will be just as much of a joke as adding manufactured fiber.

The world is a changing ya’ll…I never would’ve thought that we’d see a “fat fighting” soda, but not much surprises me anymore.

Shane Doll is a certified personal trainer, fat loss expert, speaker, and founder of Shaping Concepts Fitness Training Studios. If you’re looking for a personal trainer in Charleston, you can receive a no-obligations personal training trial and consultation without risking a dime. Over 1000 Charleston area residents have transformed their bodies following our unique burst training workouts and simplified nutrition programs. Experience the Shaping Concepts difference today.

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